In The News

Dec 15, 2023

NorthStar Gaming Shines in Gaming Awards

NorthStar Gaming, a leading gambling operator, reveals that it has been recognized in the Canadian Marketing Association Awards and the Clio Sports Awards. The iGaming brand has been assigned a Bronze Award for Innovative Media in Consumer Products & Services at the CMA Awards and a Silver Award for Fan Engagement in Product/Service at the CS Awards. 

Oct 10, 2023 is doing for betting what Netflix has done for movies

Jason Angelides, Founder and President of, has plans to bring that personalized experience into the gambling industry. In a sit-down chat with SBC Media, Angelides outlines the ways that is making waves in the casino industry and why he believes the demand for personalization is at an all time high. 

Jul 31, 2023 Secures Multi-Million Dollar Investment Round Led by SeventySix Capital – iGaming Express, a leading AI and ML personalisation software provider in the sports betting industry, has successfully closed a multi-million-dollar investment round. The funding was led by existing investor SeventySix Capital, Andover Ventures, and several other investment funds also participated. 

Jul 20, 2023

SmartPicks is changing the game for personalized betting

By using’s SmartPicks, betParx will draw upon both AI and ML to analyze betting trends, user preferences and bet popularity to create “individualized” betting offers for players. 

Jun 29, 2023 debuts SmartPicks with betPARX, the leading AI and ML personalisation software provider, has launched SmartPicks, the industry’s first one-to-one plug and play personalised betting offering with US operator betPARX.

Mar 9, 2023

How Machine Learning Can Personalize Sports Betting for Fans

Today’s guest columnist is Chris Reynolds, co-founder and CEO of Whether it’s our searches in Google, our purchases in Amazon or the automated playlists created for us on Spotify, consumers love and expect personalization, and businesses rely on it to create differentiation and drive revenue.

Nov 28, 2022

betPARX Launches New SPARX Tab With Personalized Betting Options

One of the leading Pennsylvania online casino and sports betting apps, betPARX, announced the launch of the new SPARX tab. Developed in conjunction with the technology company, the SPARX tab delivers personalized betting options for users.

Oct 26, 2022

22 innovative sports startups that VCs say could transform the industry, from new leagues to betting platforms

Technology is reshaping the world of sports, from how people watch and engage with games to the way athletes train and make money… Personalization is another major theme, be it B2B businesses like Future Anthem and that are helping sports-betting platforms build customer loyalty.

Oct 11, 2022 Launches First of Kind Fan Analytics Solution

Audience Cloud™ helps sports media and betting entities understand customer behavior and fandom over time.

Sept 24, 2022

Will Sports Betting Change What It Means to Be a Fan in Philly?

For the next generation of sports fans, gambling has become a primary entry point. Here’s what that could mean for a town defined by its fanaticism.

Sept 7, 2022 Drives Innovation in Sports Gaming and Media with first end-to-end Personalization Platform — the new innovation leader in AI driven sports technology — today announced a new milestone in the evolution of sports media and gaming with the commercial launch of the first comprehensive personalized betting destination within the betPARX sports betting app.

Aug 28, 2022

A new Chester County sports-tech firm channels ads to 83% of U.S. fans

Former Comcast executive Michael Schreiber has launched a sports-focused advertising firm that pulses out 230 billion advertising impressions a year.

Aug 11, 2022 Is the Startup Looking to Personalize Your Sports Betting Like Your Netflix Recommendation provides AI-driven cloud-based solutions for betting operators to sync sports games on television with sports betting, and provide users with recommended bets.

Jul 7, 2022

Tech Startup Gives BetPARX The Means To Personalize Betting Options provides platform to trace customers’ betting habits, TV viewing

Jun 24, 2022

Sports betting technology firm pursues a more visualized future for the industry

The Pennsylvania-based founders of OneTwoSee, who were influential in integrating live statistics into game broadcasts, are now looking to fundamentally update the sports betting experience through their new technology venture,

Jun 18, 2022, a Philadelphia tech start-up, aims to sync TV watching with sports betting

Online betting won’t reach the casual sports fan masses without easier-to-use interfaces and a Netflix-like engaging experience, former Comcast execs say.